Personal Branding by Michelle Ng

Today, we had a workshop to help the Alpacees be more self-aware of their “brand” i.e. how people feel about them, and help them map out how they should build their personal brand to achieve their career goal.

Michelle Ng is a co-founder of Project Alpaca, and has worked for companies in different industries including the financial sector (Goldman Sachs), advertising (R/GA), and journalism (The New York Times). After successfully transitioning from being a developer to primarily a designer, she is now running her own business specializing in helping clients build UI/UX design into their apps and websites.